Catriona Blampied, former MD of Platinum Rye Entertainment's European division, has formed a collective of experienced directors to launch Procure Worldwide, a full-service agency specialising in the procurement of talent for commercial engagements and red carpet events.

The team includes former freuds, Platinum Rye, and Starworks staff members, and the agency already counts brands including Diageo, Toyota, Uber and UBS among its clients. Blampied commented 'With footprints in several key markets and almost three decades of experience behind us, the team at Procure Worldwide is ready and committed to delivering successful talent partnerships that are tailor-made to each individual brand or organisation, here in Europe and beyond. There really is no limit on what the right pairing can produce'. More information can be found at www.procureworldwide.com.